About Denise


When you’re involved in a sport for any length of time, you know there are times you’ll face disappointment.

When I was National Netball Coach for Scotland, I had one of these critical moments back in 2012.   We had a pivotal competition coming up on our schedule; the stars were aligned for greatness. We played excellent netball for weeks in the lead-up, and our world ranking was rising. It was time to make a statement!  

Only we didn’t — we made uncharacteristic mistakes, bickered amongst ourselves, our heads went down early and nothing I did made a difference.   We finished last, and I felt sick at what transpired. 

This time was my turning point  – if I was going to be involved in elite sport, I had to unlock the key to consistent, excellent performance.   Little did I know that what I’d discover would turn out to be the ultimate game-changer for athletes who want to reach their full potential.  

There’s nothing I hate more than seeing athletes struggle because strategies and techniques taught as part of our cultural conditioning inadvertently muddle their thinking.  

You don’t need more things to master and practice. All you need is a deeper understanding of how you operate as a human being so that you can perform in life. Now it is my mission to:

  • Teach people how their minds work, so they consistently play with a sense of freedom that leads to extraordinary results. 
  • Show athletes a ridiculously simple way to stay in the performance zone even when their confidence is lacking.  
  • Help coaches to minimise slumps and losing streaks caused by excessive thinking.
  • Teach clients the ultimate in team cohesion even when personalities clash; resilience, unity, oneness, clarity, well-being, connection, love, and respect.

I want you to thrive. And there is no reason you can’t. You have everything inside you to be at your best in sport, relationships, business, and with family.  I love what I do – sports coaching has been my passion for 20 years playing and coaching around the globe in Asia, South Africa, Australia, New Zealand, North America and Europe. Now I get to share what eluded me all that time – how wonderful is that.    If you’re looking to bring out the best in your life, let’s have a conversation and get you on the road to greatness. 

Professional Bio  Denis Holland - Class Performance. Denise is the founder of the business Class Performance – Excellence Within, based in the UK, which primarily upon inception focused on the field of high-performance sport, an area she is an expert, as a both a national athlete and coach for over 20 years. With the ever-increasing demands, however, on local government and businesses to address poor productivity, under-achievement and people suffering from stress related illnesses, Denise has extended her work to the fields of education, business, reform, law enforcement, and addiction. It was during the years of extensive travel and living in Hong Kong and Canada for a total of 10 years that Denise gained a deep respect for the human condition and varying cultures. She adopted her two children Lydia and James while living in Hong Kong. At the peak of her career in elite sport, she was the National Coach (Scotland) for Netball, 2008-2013. Her highlight was leading the Scottish Thistles, via 46 International CAPS from World Ranking 17th to 12th to gain qualification for the Commonwealth Games held in Glasgow 2014. Denise sees opportunity and possibility, everywhere, even amidst the most challenging of outside circumstances. She is a superb example of how an understanding of the human experience, as uncovered by the late Sydney Banks, can transform a person’s life. Denise is amazed by the transformation in her life and is now dedicating her life’s work to help people, especially the youth get the most out of their living minutes! She genuinely has one hope for people she works with –‘To insightfully see a new way of being in the world, free of limitation and suffering and full of joy, peace of mind and a great freedom to create a beautiful life’.

Denise HollandAbout Denise