Mental Freedom for Sports Coaches

Freeing Your Mind –The Route to Enhanced Performance in Sport

It’s not easy being a sports coach or manager. After all, you’re responsible for training and motiving your athletes and when things go wrong, you’re first in line for the blame, too. It’s hardly surprising that sometimes you struggle to remain focussed, energetic and motivated.

Imagine if you could free your mind from over-thinking or self-limiting beliefs, allowing yourself to ‘be in the moment’. Think about your own performance as a coach or manager flowing naturally and effortlessly, inspiring your athletes to be outstanding. The mind is 100% responsible for giving us an experience of performance and life. As a coach, wouldn’t you like to gain a better understanding of how your own (and athletes’) state of mind, wellbeing and resilience and how this impacts sporting achievements and life decisions?

How I help you

With over 30 years’ experience in elite sports performance, engaging in transformative conversations with coaches and managers at club, regional, elite, national and professional levels, I can help you to:

  • Understand the mind-performance link– avoid performance sabotage, and see learning, development and results arising from the power of your own insight rather than the outside world.
  • Uncover the misunderstanding that causes all self-image and identity issues, and live life full-out and fearless.
  • Embrace the power of thought that can lead to positive, profound and sustainable change.
  • See the difference between mental health and mental illness, ensuring that you and your athletes are physically and psychologically ‘fit for purpose’.
  • Realise your own potential, enjoy a happy, healthy, high-performance life, and help athletes to do the same.
  • Play your part in reducing mental and emotional suffering in the world of sport.
  • Help to revolutionise the sports industry – evolve performance results, exploring what’s possible via the physical body and mind, without negatively damaging athlete’s lives.

As a result, you will be able to:

  • Handle team selections and feedback with greater clarity and confidence, knowing that players feel secure about your decisions.

  • Ensure you help athletes to access 100% skill capacity when it counts, inconsistency and underperforming is a thing of the past!

  • See the effectiveness of your athletes’ training program, accelerate the process of their learning and adaptation.

  • Guarantee a quick recovery from losing to tough opponents or under-performing and effectively learn from the experiences.

  • Help athletes to handle disagreements effectively, so the team remains strong and focused.

  • Stop athletes from blaming others or circumstances for poor performance and take responsibility for their psychology and responses.

  • Understand the true nature of the performance zone state so that you experience natural flow more and more of the time!

If you identify with any of the above outcomes, then you are ready for change via one of our Transformative Coaching Programs for sports coaches and managers.


£119700One off
  • A Six-Week Transformative Session-Based Training (In person and online).

    This includes:

  • Two private 90-minute coaching sessions per day for three days (at least two days must be consecutive)
  • Four further private 90-minute coaching sessions
  • All resources – DVDs, downloads and books
  • In person training held in West Malling, Kent, UK, online via Zoom conferencing calls


£247500One off
  • A Three-Month Transformative Intensive Training (In person)

    This includes:

  • Three full six-hour days of private coaching (at least two consecutive days)
  • Four further 90-minute private coaching sessions
  • Weekly tasks to aid reflection and deepen understanding
  • All resources – DVDs, task sheets, downloads and books
  • In person training held in West Malling, Kent, UK (Overseas in-person training available on request, details to be agreed)


£49700One off
  • A One-Month Transformative Intro Training (In person and online)

    This includes:

  • Four 90-minute private coaching session
  • Resources – DVD’s and downloads
  • In person training held in West Malling, Kent, UK, online via Zoom conferencing calls

If you’re unsure about which program is right for you, why not book a FREE 1:1 transformative coaching session to explore the issues in more depth?

What People Say About Working With Denise

Denise is impressive in her abilities by any standard. Her ability to teach and develop those around her, mark her out as someone with exceptional leadership and coaching skills. I constantly seek advice and counsel from her and trust her implicitly.

Floyd Woodrow MBE
Chairman and CEO of Chrysalis Worldwide

Denise has the skills and experience to wake people up to deeper knowledge about themselves. In the sporting arena, this knowledge happens to be crucially important.

Adam Ashe
Professional Rugby Player – Glasgow Warriors

I appreciate the support Denise gave me when I was transitioning into my new role at Leinster and helping me understand how to ‘free my mind!

Stuart Lancaster
Senior Coach Leinster Rugby – Former England Rugby Coach

I used to struggle to remain calm and confident in stressful situations, what others think of me, what would happen if I did something wrong? We are all capable of achieving, no part of our abilities is lacking! This programme has truly changed me for the best and is perfect during my final year of University.

Hannah Salem
Third Year Student - The University of Kent - Sports Therapy

I was fortunate enough to have a conversation with Denise when we met in America. It would be easy to accuse me of exaggeration or sensationalising by making the following statement, but I can only offer you the truth as I see it.

Matthew Roberts
England International High Jumper who came back from breaking his neck!

I enjoyed speaking with Denise about the mind and performance. The conversations were very insightful and always had me challenging and questioning the status quo regarding mental performance. The critical pointer Denise gave was that our natural state is freedom of mind, clarity and potential. We don’t need to overexert the mind to find these states. Searching for them often leads us further into tension. I found this very relatable to direct experiences in life and sport.

Grayson Hart
Scotland International Rugby Player - London Scottish FC

Before I took part in Denise’s Health and Well Being programme, I stressed in many situations; it would prevent me from taking part in different things. I now look at the situations holistically and not let thoughts prevent me from putting myself forward.

Charlie Harris
2nd-year student – The University of Greenwich – Forensic science with Criminology Student

Denise has been instrumental in my evolving understanding of the Three Principles and how they specifically apply in high-performance sport. Her insightful and intuitive way of working has challenged and deepened my fundamental understanding of all human performance. I’ll always be appreciative of her significant role in my development as a performance director and coach.

Richard Pybus
Founder & CEO Optimal Performance - Former Director of Cricket - West Indies Cricket Board

I enjoyed this course very much as it improved my shooting technique and accuracy dramatically. I learned that you do not have to be controlled by your negative thoughts because they are not you.

Harriet Bonner-Leney
Age 12

I am so grateful to have worked with Denise, I used to float in and out of different moods and believed it was other things and situations causing them. Honestly, this understanding has changed my life.

Nadia McMillian
Third Year Student - The University of Kent, Sport and Exercise Science.

Denise has a tremendous understanding of how to achieve elite performance in sport. Her contagious enthusiasm is motivating and inspires you to the next level

Lesley MacDonald
Scotland National Netball Athlete (107 caps)

Denise’s new approach is great for teamwork, we don’t get upset with each other anywhere near as much, and get over disappointments quickly.

Amelia Davies
Third Year Student - The University of Kent, Sports and Excercise for Health